Cor Blimey! 'Step Inside' the world of F1 and get yourself to Monaco!

- Published on Jan 17th, 2011 by Adam Milleneuve

In case you didn't realise already, the tasty liquor that goes by the name of "Johnnie Walker" is one of McLaren's big sponsors and has been for some time.  And now for 2011, the whisky is using it's connection with one of Formula One's great teams to throw open the doors and let fans see what goes on behind the scenes with exclusive video of the McLaren team as well as Lewis and Jenson themselves.

Over the next few months a number of videos are to be put out, enabling you to explore of the glamorous world of F1.  And you can enjoy the first few right here on Badger.  That's all pretty cool and here at the Sett, we're impressed with these shorts - very high quality and classy, just like the whisky.

What's more is that to coincide with this new promotion, there are also some limited edition packs bottles of the whisky (in gorgeous McLaren endorsed packaging) which include a 'gold pass' - as well as looking good, these gold passes could also be your ticket to the 2011 Monaco Grand Prix - yep, that's right - you, in Monaco for one of the most famous races on the calendar.

Up first - the Legend of McLaren

[youtube width="580" height="351"]http://www.youtube.com/watch?v=cOnEh-aO6OI

And then, here's your chance to 'meet the McLaren team'

[youtube width="580" height="351"]http://www.youtube.com/watch?v=4gGGB206ifI

Meet the drivers

[youtube width="580" height="351"]http://www.youtube.com/watch?v=mtz5E82DGGw

Team mates at McLaren

[youtube width="580" height="351"]http://www.youtube.com/watch?v=DRrkwny0q8M

And there's plenty more on the YouTube channel coming up soon

Jenson sums it up nicely "This is a unique opportunity for people to see me, Lewis and the team in our natural environment and should give people a true appreciation of what we get up to behind the scenes and the hard work and effort that goes into creating a winning team" - keep an eye out for future videos - going on the standard of these ones, we're in for a treat!

The Gold Pass:

These little, but potentially huge (in brilliance) can be found in limited edition 'Step Inside' packs of Johnnie Walker whisky and then once you have one, you can head to the official Facebook page and enter your code on the 'Gold Pass' tab for a chance to win a spot prize or the trip to Monaco to join Lewis and Jenson.

These gold passes are also available at Hush bar in London, and soon other bars across the country, keep an eye out for further updates on Badger.  You can see a photos from Badger's visit to Hush on the launch evening here:

We'd like to take this opportunity to remind everyone that we encourage you to enjoy Johnnie Walker responsibly

Learn more about the Gold Pass and Johnnie Walker over on Facebook here.
And check the YouTube channel for more videos here

Comments and Discussion

bill spinks

jenson, u were one lucky man,to get in with McLaren.. may the force be with u.
Lewis, u take your time , the rewards will come to you in the end.
i have watch the F1for 40 years when james hunt was on the go.

- posted on 12th December 2011 at 12:13 am

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