Lucozade quench the thirst of McLaren
by The Badger on Sep 22nd, 2011Here at Badger, we can't report every single bit of F1 news, it's not really our bag - see Autosport for that. We're more of a magazine, or e-zine if you will and therefore just report for more interesting bits and pieces of news and put more emphasis on our features and opinion pieces...
credit: sutton-images.com
So how could we possibly not report the news that Lucozade, a brand owned by McLaren's new partner GlaxoSmithKline (or GSK) will appear on the cars and drivers from Singapore onwards. On the face of it, it's not that exciting, but as press releases go, this particular news item caught our eye - see the quotes from Jenson and Lewis below...
- Jenson Button: “As a grand prix driver and an athlete, I completely understand the need to keep my body refreshed and hydrated before, during and after exercise. If you’re pushing yourself to the limit, then your body needs to refuel – and Lucozade products are a great way to achieve that.
“Lucozade will really give the Vodafone McLaren Mercedes team the reassurance to tackle the stress and physical strain of races in some of the world’s hottest countries with renewed effort, confidence and dedication.
“I’m really looking forward to working with Lucozade to help them develop their range of fitness and isotonic drinks to cope with the extreme demands of Formula 1.”
And here's Lewis' 2 cents on the news:
“I think this partnership with Lucozade will be fantastic for the team. Everyone within our team needs to be fresh and sharp in order to operate at their peak: when you’re working in busy, hot environments and you’re pushing yourself to the limit, it’s vital that you keep yourself healthy and hydrated.
“Hydration in sport is important – and that’s why an isotonic drink such as Lucozade is a natural fit for Vodafone McLaren Mercedes.”
Classic stuff we're sure you'll agree!
What with Monster, Red Bull and now Lucozade, it could be that the hole left by tobacco sponsorship may soon be filled with energy drinks - what's next - the Relentless Virgin?
credit: sutton-images.com
Comments and Discussion
No no, Relentless (Coca Cola) will want to sponsor teams which stand a chance against their energy drink competitors, namely Ferrari.
How this has not already happened i do not know; Coke and Ferrari have the same brand colours! Either Ferrari's marketing people are short-sighted or Coke don't want to be a part of F1, most likely the latter.
Alternatively Ferrari could land the Brazilian TNT drink (with Massa's help) which appeared on the Brawn's in 2009, but that's less of a global player than Relentless/Coke.
I personally don't drink any of them. The best drink for your body is water, and that's way cheaper than Redlen Monstozade.
All very valid points there Dave and welcome back to commenting on Badger - we've missed you! Hopefully you did spot that the last point with a question mark was infact a cheap, yet fun play on words, surely?!
I spotted it...that would be a PR dream...
Relentless Inferno tends to be my energy drink of choice now (although the supermarket own brands like Tesco Kx etc. are a very cheap Red-Bull clone with a near-identical taste) It's interesting with all the sponsorship they do with e.g. Suzuki that Relentless hasn't such a presence in F1. Maybe they don't think the cost is worth it, although ignoring the drink, even just the word would be quite a good one to be associated with someone's team ... although as per your last sentence, maybe Virgin wouldn't be the best choice
Coca Cola won't associate themselves with Ferrari because the Scuderia are still sponsored by Marlboro. A lot of companies won't touch them so long as they're still taking money from a tobacco company. End of.
Williams are sponsored by the charmingly named 'Hell' energy drink, or at least they were last season. Appropriate given their hellish season.
Yes, of course!
I just fancied the opportunity to take another swipe at the tail-end team.
Surely a Tizer-sponsored Williams cannot be far away...
Iron Bru should sponsor Di Resta being Scottish and all!
Also didnt Monster sponsor Brawn on 2009 or did they just sponsor JB?
Like the idea of Irn Bru in F1! As for Monster, they still sponsor MercGP as far as I am aware - was a stroke of genius getting their name with them in '09 with Jenson...