Many UK based F1 fans have been wondering what happened and where is Georgie Thompson on the Sky F1 coverage.  Evidently, she’s no longer part of Sky’s coverage, but we’ve just had a message into the Badger GP inbox from the folks behind ‘Sure’ to let us know the whereabouts of the ever popular Ms Thompson.

She may not be involved in F1 coverage anymore, but here she is with the Lotus F1 car because she’s now the face of ‘Rexona’ or as it’s commonly known here in the UK, ‘Sure’ – the company behind the deodorants.

Georgie Thompson is back involved in F1 “For Sure”

A new F1 deodorant?

When reading the details and learning about Georgie fronting Sure’s involvement the with the, we began to wonder if there would be a new product too and guess what – there is – the Lotus special edition of Suremen.  Wow.  It claims to give you protection for 48hrs, even if you’re driving at 200mph.  So that’s how Kimi will be keeping cool in 2013 then!

We are as yet unable to confirm if the new Suremen limited edition will come in the black and gold team colours or not.  Certainly hope so.

Georgie Thompson is back involved in F1 “For Sure”

Here are the full details from Sure themselves:

Glamorous TV presenter and sports aficionado, Georgie Thompson, has been unveiled as the face of a new fast-paced F1 campaign from leading male deodorant brand Suremen.

Georgie, who has a passion for F1, will be used to support the Suremen Formula WIN sales promotion and Lotus F1® Team partnership through in-store, PR and digital marketing activity.

The former Sky Sports News and Sky Sports F1 presenter is backing the Suremen campaign by launching a money-can’t-buy on-pack promotion giving F1 fans the chance to drive the Lotus F1® Team car plus win 1000s of cash prizes. 

Suremen also kick started the 2013 F1 season with the launch of a new Lotus F1® Team Special Edition deodorant range, offering outstanding protection even in the most high adrenaline situations. 

Suremen ambassador, Georgie Thompson, comments:

“It’s great to be involved in a campaign focused on F1 and Suremen is such an exciting brand to be involved with, especially given the strong early season form of the Lotus F1® Team, with Kimi Raikkonen winning the first race of the Grand Prix.

“It’s a brand that fits really well with the fast-paced and exhilarating F1 lifestyle – I’m really looking forward to being a part of such an exciting project.”

Paul O’Connor, Brand Manager for Suremen UK & Ireland, said:

“We are looking to leverage our fans’ passions for sports and cars through the partnership with the Lotus F1® Team and showcase how Suremen won’t let you down, even in the fast paced and high performance world of F1.

“When it came to choosing an ambassador for the campaign, Georgie was the perfect fit as she is naturally popular with Suremen fans and has an extensive sporting background.  We’re delighted to have her on board and urge all F1 enthusiasts to watch out for the exciting activity to come throughout the season.”