Ahead of mass furore of car launches and testing, Lotus F1 Team announced a new partnership for 2013, with Henri Lloyd clothing, who will be launching the 2013 team collection very soon.

We are as yet unable to confirm if Henri Lloyd will be producing Kimi’s trademark oversize cap, but either way it does mean that Lotus F1 team will be amongst the most stylish on the grid – the Henri Lloyd brand certainly has more gravitas than some of the other clothing brands in F1.

Both parties are clearly very excited, going by their statements below and Badger’s excited too – look out some awesome Lotus F1 giveaways coming soon…

Eric Boullier, Team Principal, Lotus F1 Team: “Henri-Lloyd is a fantastic brand which shares the same passion and ambition as Lotus F1 Team. That our distinctive colours will be represented in the high streets with a quality range of clothing is great for the team, great for Henri-Lloyd and great for discerning consumers. The long journey to Melbourne for the first race of the season will be all the more stylish for us. We look forward to growing this partnership over the coming years.”

Paul Strzelecki, Joint Chief Executive of Henri-Lloyd: “We are thrilled to announce our partnership with Lotus F1 Team, a team that reflects our proud British heritage, product technology and innovation. We are very excited about our future together and wish the team every success in the 2013 season”

For even more info, see the Henri Lloyd website here and ‘like’ them on Facebook.