Ford Brazil are using Nelson Piquet and Nigel Mansell to promote the launch of the new Ford Fusion. They have created a web series that will run across the next month under the tagline ‘A New Legend is Born’. Given the target audience, drivers from this era are perfect!
The first episodes are now up on YouTube. It’s subtitled in Portuguese for Nigel – I’m guessing they won’t do that in future episodes for Nelson.
Take a look at the extremely ‘arty’ first episodes here, including introducing the drivers (like they need it) before moving on to the car they’ll be using;