After a ‘tweet-to-reveal’ promotion over the weekend that went wrong as the Mercedes F1 servers melted with the number of people trying to get a glimpse of the new car, Mercedes showed their car to the world with a video from the Jerez track this morning, using the video and a tweet from Lewis Hamilton to launch both the car and their new sponsorship from Blackberry. That’s better marketing thinking!

[youtube http://www.youtube.com/watch?v=VsdBOtgWQYA]

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All photos courtesy of AMG Mercedes F1 Media.