You’ve got to hand it to McLaren partner, Vodafone – they’re pretty damn brilliant at making the most of their opportunities with the Woking-based team. Their successful VIP programme has now enabled a small online retailer get their logo on the cars for this weekend’s British GP.
We’re currently unsure where the logo will appear, but to help you spot it here’s the companies brand for you to spot!
Official press release an comments from Swimhut.com:
Sussex based SwimHut.com, an online swimwear retailer, has won a unique opportunity to have its company name and logo on the two Vodafone McLaren Mercedes F1™ cars at this weekend’s 2011 FORMULA 1 SANTANDER BRITISH GRAND PRIX. This unique prize offered by Vodafone VIP gives the retailer exposure to hundreds of millions of television viewers worldwide. In addition, two SwimHut.com employees will attend Silverstone across all three days to see Jenson Button and Lewis Hamilton go for victory on home soil.
The competition, run through Vodafone VIP, was open to Vodafone’s small and medium sized business customers. SwimHut.com was chosen at random from thousands of businesses who entered from across the country.
Tracey Spuyman, Managing Director at SwimHut.com, said: “We were absolutely delighted to discover we had won the competition to get the SwimHut.com logo on the Vodafone McLaren Mercedes F1™ cars and market our business to such a huge, worldwide audience. It’s an amazing opportunity for a small business with big ambitions. We’re backing the Vodafone McLaren Mercedes team for the win!”
Established in 2005, SwimHut.com offers fabulous swimwear and first-class service all year round – a fantastic choice of designer bikinis, swimsuits and tankinis from leading brand names. Its swimwear products are carefully selected to ensure a breadth of stunning designs, gorgeous quality fabrics, excellent fit and good value for money. Customers will find swimwear to suit all styles, tastes and pockets at SwimHut.com.
Vodafone VIP is a reward scheme where all Vodafone UK customers whether Pay as you go, Pay monthly or a business are given unrivalled access to the world of fashion, festival and Formula 1™.
It’s our way of saying thank you. More information can be found at vodafone.co.uk/VIP